Boozy Brits give Dry January the elbow as sales of wines, beer and spirits soar in lockdown

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BRITS have given Dry January the elbow and turned to booze amid one of the gloomiest starts to a year.

Yet another lockdown and being cooped up with kids has combined with grim winter weather to get parents reaching for the bottle opener.

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Brits have turned to booze and rejected Dry January with alcohol sales rocketing in the first weeks of January [/caption]

Weekly wine sales are a third up on last year while beer sales have soared 49 per cent.

Spirits have shot up — with Waitrose reporting a 64 per hike for rum and a 56 per cent jump for tequila.

Other supermarkets say sales of cream liqueurs such as Baileys have doubled.

Despite pubs and bars being shut, nearly a third of Brits who started the month intent on going alcohol free have already fallen off the wagon.

In fact, according to a YouGov poll, 16 per cent had consumed alcohol by January 3.

Joker Matthew Knowles, 48, from London, wrote on social media: “New personal best on Dry January. Finished it in six days.”

The communications specialist told The Sun: “I can make it through most if not all of January usually.

Getty Images – Getty

Nearly a third of Brits who started the month alcohol free have already fallen off the wagon[/caption]

Getty – Contributor

A poll reveals that 16 per cent had consumed alcohol by January 3[/caption]

Weekly wine sales are a third up on last year and beer sales have soared 49 per cent


“But stuck indoors I found myself circling back and forth to the fridge and in the end I came back to the sofa with a beer in my hand. It wasn’t the last.”

Internet sales have gone through the roof — partly due to stay-at-home drinkers but also because we are boozing so much more.

Online off-licence The Drop Store has seen sales increase eight-fold in the first 12 days of the year.

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