DFS Furniture reveals online sales soared by more than 75% during the coronavirus pandemic

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DFS Furniture reveals online sales soared during the pandemic but now Tier 4 shutdowns and border closures threaten its prospects

  • Online sales rose 76% over the 24 weeks to December 13 
  • It helped boost overall sales by 19 per cent compared with last year
  • But the firm is being forced to close 52 showrooms that fall into Tier 4 areas 

DFS Furniture’s online sales soared 76 per cent during the coronavirus pandemic, the company has revealed in an update to shareholders.

The retailer’s online channels helped the firm to a 19 per cent overall sales rise over the 24 weeks to December 13, compared with the same period a year earlier. 

But now the firm is facing various obstacles with showroom closures and border problems leading to delayed deliveries. 

Online sales at DFS Furniture soared by more than 75 per cent during the coronavirus pandemic, the company has revealed

Online sales at DFS Furniture soared by more than 75 per cent during the coronavirus pandemic, the company has revealed

It has been forced to close 52 of its showrooms that fall into Tier 4 areas of England. It has also closed seven in Wales, and six in the Netherlands. 

The company runs 212 showrooms in total.

Online orders and manufacturing are continuing in Tier 4 areas, DFS said, although problems at the borders are causing delays to furniture arriving.

Commenting on the situation, chief executive Tim Stacey said: ‘I want to thank every colleague in our group for their resilience, spirit and determination to overcome the many and varied operational challenges that we have faced since reopening our business after the first lockdown.

‘We are working all hours focusing on what we can control to look after our people and our customers. I want to thank our customers for their patience given the ongoing disruption to our deliveries due to port congestion and raw material shortages, as well as apologise to those that have experienced delays.

‘While the current environment is clearly unpredictable, our business model is resilient and we are well set for medium-term growth.’ 

DFS said it has made preparations for a no-deal Brexit, but it is likely to be less affected than other UK businesses.

Upholstered finished goods are not subject to tariffs under the World Trade Organisation that will apply on trade between the UK and the EU after Brexit, unless a deal is struck in time.



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