Entrepreneur brothers make MILLIONS selling teeth whitening kits after teaming up with Love Island stars

5 mins read


TWO brothers are making millions selling their teeth whitening kits after teaming up with Love Island stars.

Entrepreneurs Ollie and Toby Brittan raked in £4million in a year after launching Whites Beaconsfield.

supplied/Eggmedia Ltd

Toby (left) and Ollie (right) created the affordable teeth whitening kit business to make people feel good about themselves[/caption]

Instagram

The firm has worked with former Love Island contestant Kady McDermott[/caption]

Instagram

Belle Hassan is one of the clients on the company’s books[/caption]

The company specialises in non-peroxide teeth whitening kits and the young entrepreneurs, of Bucks, are generating revenues of £15,000 a day.

And sales are expected to rocket to £30,000 per day by the end of 2021.

The firm have worked with Love Island contestants Kady McDermott and Belle Hassan.

Ollie, 26, told The Sun Online: “What we wanted to do was to create a very affordable product and make people feel good about themselves.

“With how Instagram is these days, we know it has an influence on how people perceive themselves.

“We just want to transform people’s lives really, making them feel incredible and confident.”

Influencers who want to promote the company’s products have to subscribe to their values of making a difference to people’s lives.

Rex Features

Belle – pictured with ex Anton Danyluk in the villa – works with Ollie and Toby[/caption]

Rex Features

The brothers say the influencers promoting their products ‘need to have the company’s core values’[/caption]

ITV

Ollie says they didn’t initially set out to work with reality stars – and pick only those ‘who want to make a difference’[/caption]

Toby, 27, said: “They need to be in line with our core values.

“We are absolutely interested in working with those who want to make a change through their influence and address issues like mental health and charity work.

“We don’t just hire them willy nilly just because they’ve got a lot of followers.”

The company’s success has largely come from micro-influencers – personalities who are up and coming and have up to 20,000 followers on social media.

And while the brothers say it wasn’t their intention to work with reality TV stars, they admit they’ve been fortunate as influencers often approach them to ask if if they can try out the whitening kits.

Ollie, Toby and friend Tom Jansons, 28, spotted a gap in the market as dental procedures can be expensive and the entrepreneurs wanted to offer a cheaper alternative.

Whites Beaconsfield currently offers an array of products ranging from whitening lamps at £9.99 to teeth whitening kits, costing less than £40.


The brothers have also launched charity initiative Bright Smiles Foundation, which sees 50p from every order go towards building a secondary school and dental care in Ghana.

The company initially launched in 2019 – but Ollie first opened a salon in 2014.

NHS dentist Dr Ali Hussain said: “I love how the Whites Beaconsfield products all contain natural products and ingredients that help brighten people’s smiles as well as strengthen their teeth.”

Instagram

Stars like Laura Anderson are known for their stunning smiles[/caption]

Jack Fincham/Instagram

And Jack Fincham’s gleaming gnashers caught fans’ attention when he first arrived at the villa[/caption]

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