McDonald’s blasted for ‘cultural appropriation’ by snowflakes over Jerk Chicken Sandwich

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McDONALD’S has been accused of “cultural appropriation” over its Jerk Chicken Sandwich.

The fast-food restaurant announced the new burger as part of its festive menu.

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McDonald’s new Jerk Chicken Sandwich has been blasted online for ‘cultural appropriation’[/caption]

But snowflake critics blasted the firm for cashing in on a “minority culture”.

One ranted on social media: “The more I think about it, the more I’m bothered by the McDonald’s ‘jerk chicken’ attempt. They don’t care to respect the culture.”

Another said: “Disrespect to the fullest. McDonald’s slapped a dead sauce on top of a crispy chicken and called it Jerk Chicken Sandwich — unreal.”

The new £4.39 sandwich has two strips of chicken in a crispy coating topped with spicy jerk sauce, bacon, pepper jack cheese, onion and lettuce.

The sauce is tomato paste, habanero chilli puree, spices, garlic, ginger and basil, according to the chain’s website.

The ingredients in a real Caribbean jerk marinade are allspice — a dried unripe berry of the South American native plant Pimenta dioica — and Scotch bonnet chilli peppers.

An angry social media user said: “How is this jerk? Cultural appropriation yet again.”


A McDonald’s spokesman said: “Our Jerk Chicken Sandwich uses jerk seasoning in its spicy sauce.

“We make it clear that the sauce is the jerk component of the sandwich.”

It comes after TV chef Jamie Oliver faced claims of “appropriation” over his Punchy Jerk Rice product, which MP Dawn Butler called “not OK”.

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