McDONALD’S has been accused of “cultural appropriation” over its Jerk Chicken Sandwich.
The fast-food restaurant announced the new burger as part of its festive menu.
McDonald’s new Jerk Chicken Sandwich has been blasted online for ‘cultural appropriation’[/caption]
But snowflake critics blasted the firm for cashing in on a “minority culture”.
One ranted on social media: “The more I think about it, the more I’m bothered by the McDonald’s ‘jerk chicken’ attempt. They don’t care to respect the culture.”
Another said: “Disrespect to the fullest. McDonald’s slapped a dead sauce on top of a crispy chicken and called it Jerk Chicken Sandwich — unreal.”
The new £4.39 sandwich has two strips of chicken in a crispy coating topped with spicy jerk sauce, bacon, pepper jack cheese, onion and lettuce.
The sauce is tomato paste, habanero chilli puree, spices, garlic, ginger and basil, according to the chain’s website.
The ingredients in a real Caribbean jerk marinade are allspice — a dried unripe berry of the South American native plant Pimenta dioica — and Scotch bonnet chilli peppers.
An angry social media user said: “How is this jerk? Cultural appropriation yet again.”
Most read in News
Great Ormond St hospital porter charged with 84 child rapes and sex assaults
HOUSE ABOUT IT
Mum transforms 'minging' house & people can't believe it's the same property
Spooky moment ‘man's soul leaves his body’ after he drowns in river
FEARS FOR TIERS
You'll find out which tough new tier YOUR area falls in TOMORROW
'HIS HEART BROKE'
Harry was supported by Charles & Wills after Meghan's tragic miscarriage
'TAKE CARE OF HIM'
Dog tied to bench with note after kid 'saved pup from abusive relatives'
A McDonald’s spokesman said: “Our Jerk Chicken Sandwich uses jerk seasoning in its spicy sauce.
“We make it clear that the sauce is the jerk component of the sandwich.”
It comes after TV chef Jamie Oliver faced claims of “appropriation” over his Punchy Jerk Rice product, which MP Dawn Butler called “not OK”.
GOT a story? RING The Sun on 0207 782 4104 or WHATSAPP on 07423720250 or EMAIL [email protected]